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Your company will gain tremendous advantage
with the ability to conduct online marketing internally. Your people will
demonstrate greater flexibility, variety, and control of your campaign
types when they apply current theory and practice efficient technical
skills.
You will save money on marketing expenditures with the means of extending
effective message awareness onto a global scale using the World Wide Web.
Our mission is to see that the candidates you select become experts in
the field of online marketing. The tutorials will span one month and by
the end your staff will be able to plan, place, and evaluate online marketing
campaigns for your company.
Consulting and training covers the following topics:
- Macro-understanding of Internet software and hardware
technologies pertaining to online marketing.
- Comprehension of how information is organized on the
Internet.
- Macro-understanding of online marketing industry.
- Evaluating elements of exchange in the online marketing
industry.
- How Internet protocols affect message delivery.
- Working knowledge of software applications involved
in planning, placing, and evaluating stages.
- Awareness of the various online marketing channels.
- Conducting competitor analysis.
- Locating and assessing potential advertising sites.
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